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16 THINGS
PROGRAMS
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SOCIAL MEDIA
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GETTING INVOLVED
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RESOURCES
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Open Letter to Physicians
from author Lyle Benjamin
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As a parent who has often struggled with my two young sons over the years to get and keep them on track with their personal hygiene, I have written the kid’s self-help book entitled “16 Things Kids Can Do To Get Parents Off Their Backs & Out of Their Bathrooms!”
We are seeking physicians interested in being featured as Medical Experts in the book. Simply put, you would write a one or two paragraph medically based affirmation of the material in a particular section.
Your picture, biography, medical affiliations, certifications, published titles, web site address and contact information would appear along with your text and color photo, and the same information would be mirrored on our web site promoting the book.
Additionally, we will be promoting the books through a variety of media including TV, Radio, Magazines, Newspapers and, of course, the internet. The print run of the book is from 10,000 to 20,000 copies depending on library, school and bookstore ordering.
Medical Experts are also given the opportunity to be featured speakers at "16 Things" Special Event Seminars held across the country.
Every Contributing Expert would receive a minimum of 500 books at the discounted rate of $8.95 per book. Additionally, you will receive 500 custom labels with the text of your choice for promotional purposes. Physicians can also recommend Sponsors that can pick up part or all of their discounted book cost — essentially providing the Medical Expert with FREE advertising, marketing and books!
In short, this is a tremendous opportunity for you to promote yourself and your practice, get great exposure through a variety of media, as well as a high quality give-away that will be used and appreciated by parents and kids alike.
If you are interested in being a Contributing Medical Expert, space is limited … so we request that you RSVP to ensure your participation.
With best regards,
Lyle Benjamin
Book Forward by Dr. Henry Chen, Past President of ACAP.
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